What does life look like before order-to-cash automation? And how do teams justify and sustain the investment over time? In this panel, three suppliers share their journeys from manual, resource-strained operations to scalable, efficient workflows. Arthrex and AtriCure reflect on early decision drivers and initial wins, while Merit Medical explores how long-tail order automation continues to unlock measurable savings, efficiency, and growth even with a lean team. Attendees will gain practical insights into operational excellence that resonates with both commercial performance and customer service excellence.