Clinical integration isn’t a project you launch and move on from; it’s a culture you build and sustain. This session explores how organizations embed value analysis into governance, workflows and everyday clinical and supply chain decisions so evidence becomes the shared language, not an extra step. Learn how leaders create the conditions for clinician-led, evidence-based decisions to become the default through clear sponsorship, smart engagement strategies and simple communication rhythms that keep teams aligned. Attendees will walk away with practical levers they can apply immediately to accelerate adoption and build durable trust across stakeholders