In this leadership-track session, AHVAP will share practical principles leaders can apply to strengthen value decisions at any level of value analysis maturity. Representatives from AHVAP will focus on the foundations that create durable clinical buy-in: clear governance, stakeholder alignment and unbiased, trusted data that supports confident decision-making, anchored in AHVAP’s Standards of Practice and value analysis positioning statements. The conversation will connect these practices to executive priorities beyond cost savings, including patient safety, quality outcomes and clinician engagement — and how organizations can embed value analysis principles into the structures they already have.