A market survey commissioned by GHX reveals 82% of respondents ranked retaining and expanding current customer sales as their top commercial priority with the ultimate goal of reinvesting in new innovations to improve patient care. The research focuses on contract-to-cash business process improvements across commercial execution, customer experience, operational efficiency and cash flow optimization. Denise Odenkirk of GHX will dive into the survey results and the strategic importance of these enablers. Attendees will gain key insights from the survey and learn eight strategies that commercial, financial and operational leaders can use to boost efficiency and strengthen customer relationships.