Elena Rodriguez is an executive sales enablement leader with extensive experience as a dedicated, results-driven, and performance-focused professional in commercial business, systems and tools management, project management, and vendor/client relations. Rodriguez has 20+ years of experience leading both functional and project teams, creating systems, tools, data analytics and reporting, including spearheading projects that turn complex data into solution-based tools to meet business objectives that drive sales and profitability for the organization. 

Rodriguez understands the buyer’s journey and maps the right tools and actions against each step in the journey, including retention. She leads and optimizes business units, enabling them to reach their goals fast and efficiently through technology and data solutions. She is a visionary with a proven ability to drive initiatives and influence cross-functional teams across highly matrixed organizations. 

Rodriguez’s background includes a B.A. and MBA from Florida International University.